Meet Jill
Experience and excellence. Joy and passion. Jokes and sarcasm.
Oh, and 25 years of B2B and B2C marketing experience. That’s me!
I’m a strategic marketing professional and brand ambassador with 25 years of B2B and B2C experience collaborating with owners, C-suite, internal business units, and agencies to lead successful marketing programs, produce brand affinity, and increase customer sales, loyalty, and referrals. I manage multidisciplinary plans to deliver effective results on time, within budget, and with high satisfaction rates.
I’ve honed my skills in industries such as Retail, Entertainment, Hospitality, Real Estate Development, Construction, Insurance and Financial Services, Health Care, Publishing, Human Services, and Education. I’d love to hear about yours.
My background
I am a Buffalo native who lived through the Blizzard of ‘77 as a child. My father’s job relocated us to rural Connecticut where I grew up. I attended Springfield College in Massachusetts (Go Pride!) where I was editor of the student newspaper, the literary magazine, and played Division 1 field hockey. Most importantly, I learned how to live the Humanics philosophy of Spirit, Mind and Body. Guess which major sport was invented at SC.
My dream job was to be a journalist. However, my first job was as an entry-level editor at an accounting trade magazine in Manhattan, two hours away. I spent 20 hours a week on a Greyhound bus for nine months. When I mentor young professionals, I tell them that story so they know that they will survive their 30-minute commute.
I was fortunate to obtain a job as a journalist in my Connecticut hometown, fueling my desire to learn, ask questions, see all sides of an issue, and write and edit at a high level. I parlayed my career into public relations and, later, corporate communications after returning to Buffalo in 2002. As my career ascended, I became responsible for advising on strategies to meet business goals and worked with VPs of Marketing, Sales, Operations, Human Resources, and other department heads.
After many years in corporate, I decided to start a business, and today there are three of us — me, myself, and I. I thoroughly enjoy meeting fellow business owners and helping them. They are a crucial part of our local economy, and we are all connected in some way. Shop local.
My skills include:
Strategic Marketing
Marketing Communications
Digital Marketing Solutions
SEO/SEM/AEO/GEO
Marketing Automation
Planning, Execution & Measurement
Writing, Blogging, Newsletters
Brand Development & Rebranding
Process Alignment
Project Management
Analysis & Reporting
Content Marketing
Presentations & Public Speaking
Social Media Planning
Media Training & Crisis Communications
Public Relations and Media Relations
I’ve enjoyed an award-winning career and I love giving back to my community.
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ADDY Award, American Advertising Federation, Website Design, 2019
Bronze Excalibur, Buffalo-Niagara PRSA, Marketing Campaign Product or Service, 2018
Gold Excalibur, Buffalo-Niagara PRSA, Online Marketing of Corporate Video, 2016
Gold MarCom, Association of Marketing and Communication Professionals, Corporate Video, 2015
Silver Excalibur, Buffalo-Niagara PRSA, Marketing Campaign Product or Service, 2015
Elite Sales and Marketing Professional Award, Buffalo Niagara Sales and Marketing Executives, 2014
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Strategic Marketing, Cornell University, Johnson School of Management
HubSpot
Google Analytics4 & Google Ads
Digital Marketing, Public Relations Society of America, New York, NY
Benevon Fundraising Model
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Buffalo Niagara Sales and Marketing Executives (BNSME). Positions include Past President, Board of Directors and Chair of the Executive of The Year Gala Committee, former Marketing and Communications Vice President, and Programming Vice President
Lancaster Depew Elma Chamber of Commerce Board of Directors, Marketing Committee
Buffalo Niagara Partnership, Member
Lancaster High School Academy of Finance Community Advisory Board of Directors, Student Mentor
Junior Achievement of WNY, former Board of Directors and classroom volunteer
Public Relations Society of America & Buffalo Niagara PRSA, Member and Reciprocal Excalibur Awards Judge

