Meet Jill

Experience and excellence. Joy and passion. Jokes and sarcasm.

Oh, and 25 years of B2B and B2C marketing and communications experience.

I’m a strategic and tactical marketing and communications professional with 25 years of B2B and B2C experience collaborating with owners, C-suite, internal business units, and agencies to lead successful marketing programs, produce brand affinity, and increase customer sales, loyalty, and referrals. I manage multidisciplinary plans to deliver effective results on time, within budget, and with high satisfaction rates.

I’ve honed my skills in industries such as Retail, Entertainment, Hospitality, Real Estate Development, Construction, Insurance and Financial Services, Health Care, Publishing, Human Services, and Education. I’d love to hear about yours.

My background

I am a Buffalo native who lived through the Blizzard of ‘77 as a child. My father’s job relocated us to rural Connecticut where I grew up. I attended Springfield College in Massachusetts (Go Pride!) where I was editor of the student newspaper, the literary magazine, and played Division 1 field hockey. Most importantly, I learned how to live the Humanics philosophy of Spirit, Mind and Body. Guess which major sport was invented at SC.

My dream job was to be a journalist. However, my first job was as an entry-level editor at an accounting trade magazine in Manhattan, two hours away. I spent 20 hours a week on a Greyhound bus for nine months. When I mentor young professionals, I tell them that story so they know that they will survive their 30-minute commute.

I was fortunate to obtain a job as a journalist in my Connecticut hometown, fueling my desire to learn, ask questions, see all sides of an issue, and write and edit at a high level. I parlayed my career into public relations and, later, corporate communications after returning to Buffalo in 2002. As my career ascended, I became responsible for advising on strategies to meet business goals and worked with VPs of Marketing, Sales, Operations, Human Resources, and other department heads.

After many years in corporate, I decided to start a business, and today there are three of us — me, myself, and I. I thoroughly enjoy meeting fellow business owners and helping them. They are a crucial part of our local economy, and we are all connected in some way. Shop local.

I serve on the Board of Directors of the Buffalo Niagara Sales and Marketing Executives and the WNY Chamber. I also volunteer as a student coach and advisory board member for the Lancaster High School Academy of Finance, which teaches job skills to students.

My skills include:

  • Strategic Marketing

  • Marketing Communications

  • Digital Marketing Solutions 

  • SEO/SEM/AEO/GEO

  • Marketing Automation

  • Planning, Execution & Measurement

  • Writing, Blogging, Newsletters

  • Brand Development & Rebranding

  • Process Alignment

  • Project Management 

  • Analysis & Reporting

  • Content Marketing

  • Presentations & Public Speaking

  • Social Media Planning

  • Media Training & Crisis Communications

  • Public Relations and Media Relations

 

    • ADDY Award, American Advertising Federation, Website Design, 2019

    • Bronze Excalibur, Buffalo-Niagara PRSA, Marketing Campaign Product or Service, 2018

    • Gold Excalibur, Buffalo-Niagara PRSA, Online Marketing of Corporate Video, 2016

    • Gold MarCom, Association of Marketing and Communication Professionals, Corporate Video, 2015

    • Silver Excalibur, Buffalo-Niagara PRSA, Marketing Campaign Product or Service, 2015

    • Elite Sales and Marketing Professional Award, Buffalo Niagara Sales and Marketing Executives, 2014

    • Strategic Marketing, Cornell University, Johnson School of Management

    • HubSpot 

    • Google Analytics4 & Google Ads 

    • Digital Marketing, Public Relations Society of America, New York, NY

    • Benevon Fundraising Model

    • Buffalo Niagara Sales and Marketing Executives (BNSME). Positions include Past President, Board of Directors and Chair of the Executive of The Year Gala Committee, former Marketing and Communications Vice President, and Programming Vice President

    • Lancaster Depew Elma Chamber of Commerce Board of Directors, Marketing Committee

    • Buffalo Niagara Partnership, Member

    • Lancaster High School Academy of Finance Community Advisory Board of Directors, Student Mentor

    • Junior Achievement of WNY, former Board of Directors and classroom volunteer

    • Public Relations Society of America & Buffalo Niagara PRSA, Member and Reciprocal Excalibur Awards Judge