Marketing & Communications

Helping Organizations Thrive in Today’s Environment

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Struggling to keep up with the changing demands of today’s savvy consumers? Worried that you are not attracting the right customers and patrons?

As small business owners, my husband and I understand what it’s like to wear “all the hats” all day and still have so much left to do.

Are you handling sales but don’t have time for targeted marketing and impactful communications?

Good news! When you invest in a sustainable marketing plan and a professional to manage it, you will see consistent results.

Strategic Marketing and Communication Services

I’m your CMO without the expense of an FTE or a PTE. I will listen, ask a lot of questions, review your sales, marketing, and development status and goals, create a strategy, propose a plan of action, manage the plan, project or team, and execute the plan. Then, we’ll analyze performance, report results, and offer corrective action. I can also perform specific services such as a promotion or event, project management, public relations, media relations, branding, social media strategy, content marketing with storytelling, website marketing with SEO/AEO, blogging, and internal and external communications. I work with in-house teams and incredible partners from my network.

What do you need?

  • Jill Pawlik seated at a table working with a client. They are huddled over a laptop.

    Consultation

    Book a 1-hour complimentary consultation and you’ll complete my Client Discovery. Then, we’ll discuss you and your business in detail. Through this process, you’ll approve my understanding of your needs.

  • Jill Pawlik seated at a table with a client. They are seated close together, looking at something on a laptop.

    Strategy

    We collaborate, and I create a customized, goal-focused strategy that aligns with your business goals. The strategy is built around what problem we are solving for you and why. It will include an estimated cost and time budget.

  • Jill Pawlik seated at a table with a client. She is holding a piece of paper and laptops are visible on the table.

    Plan

    The marketing and communications plan is a compilation of comprehensive, detailed, actionable, and appropriate tactics to achieve the strategy and business goals. The plan includes the tactic types, budget, timing, roles and responsibilities, and KPIs.

  • Jill Pawlik seated at the end of a long conference table working with a client. They are talking and two laptops are visible on the table.

    Flexibility

    I provide marketing and communication services by the hour, on a long-term contract, or on a monthly retainer. I will be your on-call marketing consultant for most of your needs, and I’ll be committed to your success. My network, business contacts, and enthusiasm are complementary.

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Happy to Meet You

I have a genuine desire to help people succeed and contribute to the positive impact they make in their business and community. I not only offer my experience and skill but also my network of pros and go-givers as well. I incorporate joy and passion into my work. Go Bills!

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Testimonials

  • “Jill is a problem solver with the drive and the giving nature that makes her an excellent servant leader. She is an extremely talented marketing and communications professional who is always striving to learn more and to share her expertise with others. Jill is truly my go-to marketing expert!”

    Jeanne Hellert, Owner, JEH Consulting

  • “While working with Jill, she proved her communications prowess time and time again with thoughtful plans and recommendations. During the time we worked together, she always brought a ‘can-do’ attitude to work and managed to overcome any obstacles in her path. Without question I recommend Jill's work.”

    Robert Kubiak, Director of Client Strategy at Arthur Elliott

  • “Jill helped me funnel my passion into my business and create a brand that aligned with my ideals. I wanted to run a business that brought me a sense of pride and community. Together we cultivated that message and built a strategy to withstand the ever-changing climate of retail. Branding, strategic marketing, community engagement, and public relations are just a few of the services that Mrs. Pawlik provided. We have grown the business, hosted dozens of events and fundraisers, survived (and actually thrived) through COVID, and are now expanding to a larger space. She has also known how to encourage me to make decisions on my own and mentored me to be my own best advocate.”

    Crystal Newman, owner of Bloomsbury Lane Toy Shoppe

  • “Jill is a trusted friend and colleague that I have been lucky enough to know for more than 20 years. As my former employee I know her to be an excellent writer, strategist, and team player. As a strategic partner in consulting, I've come to rely on her as a subcontractor on various client projects for her expertise and ability to craft compelling content used on various channels. Jill brings a positive attitude and genuine commitment to all she does in life and in business.”

    Therese Fuerst, CEO, Fuerst Consulting Corp.

  • “Jill is one of the finest managers I have had over my 18-year career in marketing and public relations. She leads by example, empowers her team to succeed, and is always available to help strategize, brainstorm and talk through challenging work situations. Her creativity, professionalism, and broad experience are a great addition to any organization and team.”

    Ezra Rich, Marketing Communications Manager

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